Diet Pepsi Asks Consumers to 'Flaunt Your Fandom'
Publication Date : 11/08/2013
Source : PepsiCo News, November 8, 2013
Diet Pepsi is asking fans so show they’re fan enough with a new "flaunt your fandom" sweepstakes.
Consumers can snap and share photos of how they demonstrate their fandom – from game-day decorating ideas and food spreads to cool fandom fashion and “fanicures” – on their social channels, including Facebook, Twitter, Instagram, and Pinterest. By adding the hastags #fanenough and #DietPepsi, they can enter to win weekly prizes. Check out dietpepsi.com for more information, as well as style tips, exclusive videos and more.
The promotion is one more component of Pepsi’s “Are You Fan Enough?” campaign, which includes activations from every Pepsi brand to celebrate the fan passion that fuels the game, starting with kick-off and continuing all season long.